✨ An innovative approach to public procurement

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Latifa Bouressas is a key account director at Refectory, the foodmarket whose mission is to promote healthy eating in the office.

In charge of developing the public procurement unit within the key accounts team, Latifa was looking for an innovative platform that identifies and analyzes tenders for collective catering, meal delivery and connected refrigerators.

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✨ An innovative approach to public procurement

Before Explain, Refectory teams monitored public procurement via another monitoring software.

“When I arrived at Refectory, the teams were looking out for a tool that I had been using 10 years earlier, in a previous professional experience: I found the same interface, the same functionalities, nothing had changed. So when Explain told us about a new approach to public procurement by integrating AI, I immediately wanted to see what it looked like.

This application of AI to our public procurement issues is unique., it is for this reason thatWe replaced our old tool by Explain Markets.”

Latifa Bouressas, Head of Sales Key Accounts France

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⏱️ Save time in market detection and analysis

Latifa targets ministries, departmental and general councils and major cities throughout France. The coverage is broad and implies a strong need for efficiency on the part of its teams in processing offers.

“Beyond the need for comprehensiveness, I was looking for a solution that would make us save time on analysis :

• Detect quickly the most promising markets on which to focus our efforts,
• assess quickly the degree of complexity of contracts to award them to the right people.

Explain saves us time on both aspects.”

🎯 Respond to very concrete use cases

“I am in the process of structuring our commercial activity on the public and private sectors. It was important for me, when I was laying the foundations from an HR and process point of view, to know that the tools I rely on precisely meet our business needs.”

Explain Markets puts AI at the service of companies responding to public procurement:

• challenge 1 - don't miss anything : Explain suggests markets that pass through keyword intelligence but that correspond well to the user's job
• challenge 2 - prioritize effectively : Explain prioritizes markets for you according to their relevance and their potential for success
• challenge 3 - analyze quickly : Explain automatically analyzes markets according to your own decision criteria

⚙️ The ultra-personalization of the platform

With Explain, everyone builds their analysis grid according to their needs And its decision criteria.

“At Refectory, we have a strong position on product quality and the preservation of the environment. We know that we will not be the best sellers when it comes to a community that places price as the first criterion of choice.

So we set up my grid so that it raises thePrice information as soon as I open a market. This feature allows me to do a 1st very fast NoGo filter to focus on the opportunities that we are more likely to convert.”

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