🤝 Land security and local acceptance

Lola Morvan
10/9/2024
Témoignages
Energie

Marc-Antoine Blanchant is in charge of prospecting and territorial relations at Poweend, a developer of wind energy resources that supplies electricity to SMIs and major industrial groups.

 

He explains to us how Explain supports him in his missions of land security and local consultation with elected officials.

 

 

 

📖 History of the partnership

 

One of the specificities of Poweend is to intervene throughout the wind energy value chain, from the design to the operation of wind turbines, including the development and financing of wind farms.

 

Explain came to Poweend in a context of developing and deploying a new machine model. The developer was looking for a tool that objectified and accelerated land prospecting.

 

 

 

✅ The key challenge of local acceptance

 

The wind energy sector has been particularly criticized in recent years. Even today, major fractures are observed in certain territories. In this context, Poweend has made local acceptance a prerequisite for the development of its projects.

 

“When you arrive in a territory, you are there for 30 years. It is therefore essential to be well accepted. If we identify signs of opposition in exploration or development, we stop our progress on the ground to try to create more favorable conditions.”

 

“With Explain, we quickly rebuild the history of projects in the region and we arrive in front of elected officials with a story to tell. That makes all the difference.”

 

Marc-Antoine Blanchant, prospecting and territorial relations manager

 

 

 

 

☎️ Great reactivity on ZAERs

 

For energy companies who develop on French territory, in a very competitive context, reactivity in the face of the positions of municipalities on ZAERs offers a real competitive advantage.

 

“With Explain I have the information as soon as a municipality has deliberated on a ZAER, I can immediately access the maps and contact the mayor so that he can consider us on the territory.”

 

“Explain allows us to prioritize areas where the political trend is favorable, where projects develop more quickly.”

 

 

 

🚪 Marc-Antoine's use case

 

“I had identified an industrial zone where I wanted to work, I then searched Explain for all the neighbouring municipalities in Explain and it quickly became clear that one of the mayors was pro-wind. It became my gateway to the country and the project is now under development.”

 

“This information, identified via Explain, is what laid the foundations of the file.”

 

 

🤝 More effective prospecting

 

Municipal council reports, deliberations, PLU, press articles... The platform centralizes various hyper-local data sources that allow Marc-Antoine to:

  • to identify industrial zone projects at an early stage,
  • to describe the political trend around these areas.

 

“I check my alerts on my phone when I'm on the go, and I very quickly see the information that needs to be explored. It's a huge time-saver.”

 

“I do my territorial monitoring 3x faster.”