🎬 Understand the history of a territory to win markets.

Lola Morvan
8/4/2025
Témoignages

Transdev in a nutshell

A global player in mobility, Transdev supports local authorities in their public transport development projects. The teams work in favor of ecological transition and the revitalization of territories.

After several months of using Explain, a territorial intelligence solution, Alexandre Mora, Director of Development and Commerce France, and Mathilde Bommier, Head of Territorial Development, share their feedback with us.

Better understanding of territorial challenges, time savings, flexibility of the solution... Discover how Explain allows Transdev to better understand its territories to develop there and gain market share.

What motivated the partnership between Transdev and Explain?

A mutual understanding of territories

Alexander Mora - Transdev responds to calls for tenders. It is a long process that requires a Environmental work of a territory And of understanding its challenges.

What will make the difference with our competitors? How can Transdev shine in a region?

Transdev and Explain is a collaboration that was based on the mutual understanding of issues but also on the understanding of territories.

Explain brings us back information that we did not have at this time or that our collaborators took a long time to find. It is a major time savings.

Facilitated analysis of community issues

Mathilde Bommier - Our job at Transdev is to operate urban transport networks through public service delegations. In this capacity, we work with two types of communities:

  • communities of agglomerations, which have the competence to organize transport and mobility in urban and peri-urban areas
  • the regions, which have the authority to organize regional transport

My job at Transdev is toprovide knowledge on the context of communities, the ones we work with and the ones we want to work with. We need to have feedback to understand the context and analyze their challenges.

Explain provides us with the deliberations and activity reports published by public institutions. We also have access to the PQR where Explain targets language elements And speeches that will complete our analyses. And that's very interesting.

What have been the main contributions of Explain since its adoption?

Better responsiveness to local opportunities

AM - To get an idea, when you respond to a consultation, it's 800 to 900 pages produced by a community. Even if you are agile, it requires mobilizing several teams for 5 or 6 days.

When you need to develop an offer, you need to act quickly. The basis that Explain has formed allows us to Quickly understand what is happening today, but also What happened yesterday to better understand the territory.

Flexibility in the search for information and the configuration of the monitoring

MB - Explain in its use is supple and allows you to be responsive. The solution is easy to set up: in a few clicks, we can adjust our monitoring, the frequency and the type of information we want to obtain.

We are very autonomous on the solution.

How do you see this collaboration evolving over time?

AM - Transdev and Explain are a fruitful collaboration that is destined to last. It will certainly help us gain market shares and provide ever more services to our customers.