Deliberation at the heart of the business—local authority relationship

Lola Morvan

Deliberation is the document by which a community informs the public of the decisions taken by the municipal council. The information it contains is therefore decisive for businesses whose activity depends on public decision-making.

The deliberation is chronological first document in which a community will mention a need current or future, of a desire to orient its territorial policy in one direction rather than another. It is also in this document that she will communicate information concerning the municipal team: appointments, replacements and areas of responsibility of each.

All our customers tell us: there is a major challenge in arrive very early in discussions, before a call for tenders is issued or a PLU is revised, for example. Deliberation makes it possible toBe one step ahead on the knowledge of projects carried out by the municipality, as soon as they are qualified. Having access to this information thus makes it possible to choose the most appropriate moment to contact the community.

In short, there is information in the deliberations that the field teams need to Define the right commercial prospecting timing And for go to the field with an adapted speech to local issues.

Do you still doubt it? Here are some non-exhaustive examples of key information that can be found in a deliberation:

  • Project to launch a call for expressions of interest (FRIEND)

  • Information on budgetary guidelines Of the municipality

  • Project to launchpreliminary studies

  • Proposed revision of a urban planning document

  • Jurisdiction change within the community of municipalities

  • Contract amendment Who links the city hall and one of your competitors

  • Replacing the members of a tender commission (CAD)

  • Appointments and departures members of the municipal team

However, discussions with our customers show us that, before having access to our software, some of them had given up integrating discussions into their territorial monitoring, for several reasons.

Municipalities are perceived, wrongly, as poorly digitized actors

We are well placed to know, this preconception is less and less true. At Explain, we collect all the documents put online by local authorities, so we have a good idea of the level of digitalization of public actors in France.

A few Key figures that clearly illustrate the increase in the digitalization rate of municipalities and EPCIs in recent years.

Thus, more than 1,200 municipalities have chosen to invest in the development of a digital platform to report on their news online this year, and this trend is set to accelerate. We explain to you why.

The number of administrative documents put online will increase

Our contacts in the communities have this in mind: the ordinance of 7 October 2021, which comes into force this summer, relating to article 78 of Law No. 2019-1461 of 27 December 2019, will transform the way they communicate information to the public and accelerate their digitalization. The ordinance states that as of July 1st, Electronic publishing becomes the default mode of publication.

Part of the reform is devoted to the dematerialization of the advertising of community acts: it concerns municipalities, departments, regions, groups of local authorities and municipalities in New Caledonia. She puts End of the obligation to ensure the display or publication on paper of these acts and in provides for advertising in electronic form only.

This new legislation is therefore going to work automatically. Accelerate the digitalization of local actors already under way and increase the pace and quantity of administrative documents put online by local authorities.

Artisanal research: a particularly frustrating task

Although the field teams are convinced that valuable information is hidden in the deliberations published on their zone, without technological tools to collect them, they have neither the means nor the time to do this research manually.

If they wanted to do it by hand, every day they would need to:

1 ️ 1,4 go to the site of the communities in their zone
2 ️ crew up to find the web page where the debate was put online
3 ️ 3,5 download the document, hoping that it talks about a subject relevant to their activity
4 ️ 4,5 find within the document — which is often several dozen pages long — the passage that is likely to interest them

For a person in charge of a department like Gironde, that would be like reading the equivalent of War and peace, without Léon's talent. No matter how passionate you are about territorial development, 2,000 pages of administrative documents in the morning while having coffee, it's a bit arid 😰.

Our territorial intelligence software comes precisely to solve this problem: he Collect, classify, and organize 50,000 new documents are posted online daily by city halls, EPCIs and the French press. The database now hosts more than 35 million documents, for help local actors make the best decisions based on the information available about their area, and to allow them to enjoy their morning coffee again ☕.